A bit about Morden Wolf
Morden Wolf are a new Virtual Production company, who specialise in combining camera tracking, animated environments and green screen technology, helping agencies and brands to connect with audiences in new and innovative ways through meaningful storytelling.
What they needed
To get them up and running, the company needed help developing a logo and visual identity that matched their ambitions.
On a visit to their studio, we got to see the process in action. Through the use of green screen and a series of ‘StarTrackers’ (small, identical retro-reflective stickers) that are randomly applied to the studio ceiling, a small LED sensor, mounted on the studio camera, shines light on the stars. This allows the StarTracker to report the position and orientation of the studio camera in real time to the rendering engine.
We incorporated these StarTracker’s into the logo in the form of dots that appear to interact with the logotype, allowing the use different iterations of the logo.
Branding, Digital, Print